In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
Firstly, it's pivotal to understand what we mean by here a 'topical map'. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
What should you do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.